Number 8. Web 2.0: The Business of Social Networking .

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This publication, the result of an analysis carried out by Future Trends Forum experts on the new reality of Web 2.0, is focused on the application of this philosophy to companies, giving way to new business models and standards in user relations. Web 2.0 allows the use of technology to meet companies’ everyday needs, such as cost reducing, increasing productivity and social impact.

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Publication chapters
  1. Executive Summary. (50,3 KB - PDF)
  2. Foreword. (43,8 KB - PDF)
  3. Introduction. (53 KB - PDF)
  4. What is Web 2.0 . (55,7 KB - PDF)
  5. Main implications of Web 2.0. (111,2 KB - PDF)
  6. In the company environment. (172,9 KB - PDF)
  7. Legality and ethics. (50,1 KB - PDF)
  8. Trends. (50,2 KB - PDF)
  9. Resumen ejecutivo. (1,2 MB - PDF)
Other editions

07_en

7 - Innovation: "The Wealth of Nations"

According to the members of the Future Trends Forum (FTF) a company will try to become more innovative for the following reasons: search for competitive advantage, need to differentiate to ensure sustainable growth and wealth generation. Nowadays the challenge is to innovate in order to create value by doing things...

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06_en

6 - Energy: The Challenge of Demand

All indications suggest that the current tendency towards unrelenting demand will persist throughout the coming decades, a result of developed nations’ economic growth simultaneously magnified by the increasing prominence of developing nations. According to experts, energy production, like demand, will continue to...

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Latest publication:

Innovation Agenda for Spain

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