Number 8. Web 2.0: The Business of Social Networking .

This publication, the result of an analysis carried out by Future Trends Forum experts on the new reality of Web 2.0, is focused on the application of this philosophy to companies, giving way to new business models and standards in user relations. Web 2.0 allows the use of technology to meet companies’ everyday needs, such as cost reducing, increasing productivity and social impact.
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Publication chapters
- Executive Summary. (50,3 KB - PDF)
- Foreword. (43,8 KB - PDF)
- Introduction. (53 KB - PDF)
- What is Web 2.0 . (55,7 KB - PDF)
- Main implications of Web 2.0. (111,2 KB - PDF)
- In the company environment. (172,9 KB - PDF)
- Legality and ethics. (50,1 KB - PDF)
- Trends. (50,2 KB - PDF)
- Resumen ejecutivo. (1,2 MB - PDF)
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