Innovation in downturn, by Mark Spelman

in Competing in challenging times, posted over 3 years ago

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Mark Spelman begins his speech with data that corroborate that the current recession is common and similar for US and EU economies. This situation confirms that we are in a multipolar World with an increased economic interdependence, where several battlefields interact in the same economic scenario as consumers, sustainability, capital, talent, innovation, etc. Mark Spelman recommends carrying out specific strategies such as Survival Strategy, Repositioning Strategy and Growth Strategy, where innovation is the central theme of the optimum development.

Mark is an international businessman with considerable knowledge and experience of the global energy and utility markets. He leads Accenture’s Global Strategy practice and runs the company’s global macro economic and political think-tank called the Accenture Institute for High Performance. He is responsible for the firm’s strategic relationship with the World Economic Forum (WEF); he is a regular participant and session leader at Davos and the WEF regional summits and a member of WEF’s Global Advisory Council on Strategic Foresight. Mark is currently the Chairman of AmCham’s (American Chamber of Commerce) Executive Council based in Brussels. He leads a group of senior directors responsible for the European operations of companies of American parentage – including Intel, Microsoft, Caterpillar, 3M, Dow, DuPont, Mars and Alcoa. The group is proactively consulted by the Commission, EU member states and MEPs for its advice on EU policies and EU-US economic relationships. He has recently advised the Barroso Cabinet on the 2008-10 Lisbon action plan and is working with a Nordic Government on their Innovation strategies. Mark is interviewed regularly, as a leading global expert on a wide variety of global and energy issues ranging from oil, security, geopolitics, nuclear and sustainability. He has appeared on a range of high profile media outlets such as the BBC’s flagship news programme Newsnight and is regularly quoted in a wide variety of tier one print media such as the Financial Times and Sunday Times. He writes on innovation and competitiveness and is a regular conference speaker and chairman. He is the sponsor of Accenture’s point of view on globalisation – Multi Polar World 1 and 2 – he has co-authored in April 2008 an article in the Harvard Business Review on “The Tourist Time Bomb”. Mark has an MA in Economics from Cambridge and an MBA from INSEAD.

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Competing in Challenging Times:New Rules and the Role of Innovation

This publication, result of the analysis carried out by the Future Trends Forum experts, studies the new multipolar order characterized by the heightened importance of emerging economi...

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