Philip Evans, Senior Vice-President of The Boston Consulting Group offers a general overview of Web 2.0. He talks about the user generated content, the definition of Web 2.0 and the three main principles behind it: technology, architecture and the community. Related to the community, he focuses on the IP, motivation and trust. To bring in a better understanding of the topic he offers various case studies: Threadless, Trulia and others.

Philip Evans is a Senior Vice-President in the Boston Office of the Boston Consulting Group. He founded BCG’s media and then multimedia practices and has consulted for corporations worldwide in the consumer goods, media, and high technology industries. He has also advised a number of governments on military strategy, homeland security, and development policy. He is a frequent speaker on technology and strategy at industry, corporate and academic conferences and has given keynote addresses at conferences convened by Bill Gates, Michael Milken, and the World Economic Forum. He is author of many publications, including four Harvard Business Review articles, one of which, ‘Strategy and the New Economics of Information’ won a McKinsey Prize, which is awarded annually for the best contributions to the Review. Mr. Evans graduated with Double First Class Honours in economics from Cambridge University, winning two University prizes. He was a Harkness Fellow in the Economics Department at Harvard and also obtained an M.B.A with honours from the Harvard Business School. He is an Overseer of the Isabella Stewart Gardner Museum and a member of the British-North American Committee.