This change in mentality has given rise to new business models such as the platform economy, which are based on platforms or apps that operate on demand and often digitize an activity that was previously analogue.
With the development of new technologies, such as blockchain or artificial intelligence, and the birth of new business models, the business environment is facing the arrival of the uberization of the economy.
But what exactly is the uberization of the economy? The uberization of the economy is a major change in society, whereby people prefer to access things rather than own them. Why not rent a house and have more flexibility instead of buying one? Why buy a car if more than 80% of the time it remains unused? This change in mentality has given rise to new business models such as the platform economy, which are based on platforms or apps that operate on demand and often digitize an activity that was previously analogue. Many times, they also eliminate intermediaries.
What other disruptive business models are there?
In this context, companies such as Airbnb or Blablacar have been born and successful, with the former sharing flats, the latter car journeys. To adapt to this new trend, traditional companies will need to be digitally transformed.
For the consumer, the uberization of the economy is very attractive since it only allows you to pay for the effective use of resources, which means great savings and convenience. However, this trend has negative consequences for the work and business environment. In the short term, it can lead to job destruction. In the medium term, the uberization of staff, which is nothing more than having minimal staff with occasional collaborators who compete on price. This assumption would mean that a large part of the workforce would work as freelancers, with its advantages and disadvantages.
This reality leads us towards job insecurity, which, together with the destruction of jobs due to new technologies, makes some of the experts of the Future Trends Forum wonder about the need to implement a universal basic income.
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