Harry West

Harry West

Professor at Columbia University and Director of Invisible Design

Harry West works on design and innovation enabled by new technology and driven by changing customer expectations. It helps organizations see more clearly what people will want in the future and how to transform their business to make that future a reality. He has worked with a wide variety of brands and a wide range of industries, including Andersen Windows, AstraZeneca, BMW, Coca-Cola, Fidelity, Master Lock, Motorola, Pampers, and Sprint. For P&G he led the teams that helped create Swiffer and ThermaCare, and the new designs for Pampers diapers.

He and his teams have received IDEA, ID, and Red Dot Awards, and numerous design and utility patents. Before joining Design Continuum, Dr. West was an Associate Professor of Mechanical Engineering at MIT. He taught the widely televised 2.70 design assumption which for most MIT students was their first introduction to design.

In 1990, in collaboration with faculty at the Tokyo Institute of Technology and with the support of NHK and NEC, he founded the International Design Congress for Collaborative International Design Research and Education and started the Robocon Design Competition in Japan. In 1980 Harry West obtained his B.A. Bachelor of Engineering from Emmanuel College, Cambridge University, where he was a British National Engineering Scholar. From 1980 to 1982 Dr. West was a John F. Kennedy Scholar of Great Britain at MIT. He earned an S.M. Bachelor of Technology and Politics in 1984 and a PhD in Robotics in 1986.

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