Data from founders, team members, advisors.
Describe the need identified by the project and the solution offered, adding use cases.
The company must be defined in one sentence.
Why now? What has changed to make your solution feasible?
Compare yours with potential competitors and enhance your competitive advantage.
Profile your customer and estimate your TAM, SAM and SOM.
Including the revenue model, pricing, and metrics relevant to your business (ARPU, LTV, CAC, recurrence, funnel…), sales or distribution model and conversion funnel and/or customer pipeline.
Describe your product and its main features, architecture, design, functionalities and intellectual property. Product roadmap.
