Rut Forest

At the Bankinter Innovation Foundation, I lead the global communication and brand strategy, defining the narrative that connects innovation with people.
My job is to build bridges between what we do and what we share with the world, strengthening the Foundation’s voice to amplify its impact and connect our inner and outer audiences around a common purpose.

I have developed communication strategies and experiences in the financial, social, technological and industrial fields, always with the purpose of generating value and building meaningful links. This trajectory has allowed me to integrate strategic vision and institutional purpose to shape narratives that strengthen the identity of organizations and their relationship with people.

I have a degree in Marketing and Commercial Management and a master’s degree in Photography, a combination that has allowed me to combine strategy, creativity and sensitivity for people in each project I lead.

I believe in purposeful, honest and strategic communication, capable of inspiring dialogue, mobilizing ideas and contributing to building a more innovative, humane and change-aware environment.