Design and Innovation Leader in Prophet
Harry West leads the Design Strategy Group at Continuum, a design strategy, product innovation and brand experience company. He fosters an environment of disciplined freedom in which teams with backgrounds in design, engineering, the social sciences and business collaborate closely. Using a process based on thorough research, rigorous analysis and inspired creativity he helps companies to drive business results through innovative design.
Dr. West has been with Continuum since 1994. He has worked with a wide variety of brands and a broad range of industries including Andersen Windows, AstraZeneca, BMW, Coca-Cola, Fidelity, Master Lock, Motorola, Pampers, and Sprint. For P&G he led teams that helped to create Swiffer and ThermaCare, and the new designs for Pampers diapers. He and his teams have received IDEA, ID and Red Dot awards, and numerous design and utility patents.
Prior to joining Design Continuum, Dr. West was Associate Professor of Mechanical Engineering at MIT. He taught the widely televised 2.70 design course that for most MIT students was their first introduction to design. In 1990 in collaboration with faculty from Tokyo Institute of Technology and with the support of NHK and NEC, he founded the International Design Congress for research and education in international collaborative design and initiated the RoboCon design contest in Japan.
In 1980 Harry West earned his B.A. degree in Engineering at Emmanuel College, Cambridge University where he was a British National Engineering Scholar. From 1980 to 1982 Dr. West was a John F. Kennedy Scholar from Britain to MIT. He earned an S.M. degree in Technology and Policy in 1984 and a Ph.D. in Robotics in 1986.
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