Jose Luis Nueno

Jose Luis Nueno

Professor in the Marketing department in IESE

José L. Nueno’s areas of interest include distribution channels and manufacturer/distributor relationships. He has published articles on globalization, marketing of consumer goods and luxury goods and relationship marketing. He has taught at a several business schools, including the elective course of Industrial Marketing at INSEAD, France as well as other management programs. He was a visiting professor at the University of Michigan and in joint programs with the University of Michigan and IESE in Vevey, Switzerland and Shanghai, China. José participates in programs across Latin America, the most recent at IPADE in Mexico and INCAE in Costa Rica. In 2003 he was part of the faculty team for the Harvard Business School AMP Middle East Program and the Strategic Program for Retail Managers.

José has directed sessions to executives in over 50 corporations. He used to organize IESE's conference of the Distribution Industry (10 years), and the Food Industry (9 years).

He is author of a variety of articles published in many leading journals. He is a member of the Boards of Directors of a number of leading international companies. He is also a corporate consultant and advises national and international corporations in the area of marketing and strategy, having advised on more than 150 projects for global clients since 1986. He serves on the editorial boards of the Journal of International Business Studies, European Economic Review, European Financial Management, Spanish Economic Review, Investigaciones Económicas, Expansión and Actualidad Económica.

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