Larry Keeley

Larry Keeley

CEO in Doblin Group

Larry Keeley is a strategist who has worked to develop more effective innovation methods for over twenty-six years.  Larry is president and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates.

Since 1979, Keeley has worked with many global companies on innovation effectiveness, among them Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald’s, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services.  He lectures frequently and publishes regularly on strategic aspects of innovation.  He has written book on innovation effectiveness “The Taming of the New,” in press, and expected next year from Harvard Business School Press. 

BusinessWeek recently named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness.  See their issue of August 1st, 2005 for the full report or their special Innovation channel on the web at http://www.businessweek.com/innovate/.

Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member.  He lectures at executive education programs at Kellogg Graduate School of Management and in their Masters of Manufacturing Management program, and with the London Business School.  Keeley was a Senior Fellow of the Center for Business Innovation, in Boston. He is also a board member for WBEZ-FM, Chicago’s public radio station, where he has charted strategy for what has become the most innovative station in the public radio network in the US.

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