Consumers: Aging and Immigration

He continues by describing the motivating factors behind migration such as advanced global communication, demographic changes such as low fertility rate in the west, increasing rates in female immigration, increase in life expectancy, etc. The aging of the general European population has social implications such as the expansion of illnesses (like Diabetes) or the problem of providing healthcare for elders. This develops new consumers that require new services according to their needs, which were unknown until now. Carballo concludes by ensuring that the migratory phenomenon requires adaptation on the part of the countries receiving the migration.