AI-generated summary
Artificial intelligence (AI) has the potential to significantly increase its influence on users by offering greater personalization and mimicking human characteristics such as appearance, voice, and behavior. This human-like design can lead users to perceive AI systems—whether apps, assistants, or robots—as entities beyond mere machines, potentially affecting their behavior and decisions.
To prevent AI from manipulating human actions and negatively impacting society, several ethical safeguards are essential. These include ensuring users have full access to information about the AI (lack of user-device asymmetry), maintaining transparency and honesty about the technology’s functioning, monitoring AI systems to avoid invasive surveillance or “Big Brother” scenarios, and guaranteeing authenticity—both in protecting individuals’ images and combating misinformation like fake news. Fiona McEvoy, founder of YouTheData.com, emphasized these points at the XXXII Future Trends Forum on Artificial Intelligence, highlighting the importance of ethics in AI development to build consumer trust in emerging technologies.
Artificial intelligence is one of the technologies that most potentially influence our behavior.
The use of this technology might significantly increase its level of influence on users and its behaviour. Artificial intelligence is one of the technologies that can increase its influence through greater personalization.
Artificial intelligence designs and implements systems with human characteristics: appearance, voice or behavior (trying to replicate humans), and people could feel that the app, assistant, robot or program with which they are talking is something more than an artificial intelligence device.
In order to prevent artificial intelligence from manipulating human behavior and impacting society, we must preserve:
– Lack of user-device symmetry, this means, the user needs to have all available information.
– Transparency or honesty regarding the technology’s behavior.
– Surveillance of the technology to avoid the Big Brother effect.
– Ensured authenticity in two senses of the term: one, respect and preservation of our image; and two, misinformation, particularly regarding fake news.
Artificial Intelligence Ethics
Conference by Fiona McEvoy , Founder of YouTheData.com, at the XXXII meeting of the Future Trends Forum on Intelligence Artificial
At the FTF meeting, Fiona was the representative of the ethical and social context aspects of Artificial Intelligence, identifying as a key point to gain consumer confidence in emerging new technologies.