Shaping future work

Companies with a purpose in pursuit of the best talent

Companies with a purpose in pursuit of the best talent

One of the main forces that will shape the future of work will be how companies will manage, retain and attract the best talent, as well as the creation of a business culture that has a defined and shared purpose.

Beside digitalization, human teams are the fundamental asset of any knowledge-society corporation. People truly make the difference and can secure success. Therefore, the main challenge for companies is to retain and attract the best talent, and offer them the methodological, cultural and technological tools to give their best, following the purpose set and shared.

The purpose, more so than economic gain, glues together the vital interests of the corporate community and represents their values, enabling personal and business growth in an ecosystem of shared purpose, as pointed out by the expert Daniel Truran, general manager at ebbf and B Corp ambassador to B Lab Europe.

 According to expert Tammy Erickson, considered one of the 50 most influential management and leadership thinkers worldwide, the right approach to this challenge is mobilizing intelligence.

How can you mobilize intelligence?

  • Innovate: combine several types of knowledge and expertise to create something better.
  • Perceive: detect and anticipate the market and social and economic changes.
  • Organize: collect and utilize small units of knowledge.
  • Customize: create profound relations with clients, suppliers and otherstakeholders.
  • Collaborate: structure processes to create strength through the contributions of different groups of professionals.
  • Adapt: structure assets to create options; respond flexibly and swiftly.
  • Learn: experience with new approaches; select and blend in the best of on-going activities.

You can watch Tammy’s speech at the Future Trends Forum here:

Regarding people management, we find that:

1.- Professional collaborative platforms make specialist resources and freelance talent widely available.

2.- There is an urgent need to empower all employees with digital skills, and to upskill some profiles.

We should add the increasingly significant soft skills to this: in an increasingly digitalized and interconnected world, companies are giving priority to their employee’s soft skill training, advanced emotional and cognitive skills.

What are HR departments doing in the face of these challenges and opportunities?

First, they must align with the organization’s strategic aim if they had not done so already. Corporations need to position themselves as responsible organizations, part of an ecosystem with a lofty purpose, geared towards the common good of society and planet Earth. As pointed out in our last report, Trust in the digital era, a company’s purpose is critical to retain and attract talent.

Besides, they should follow some recommendations made in a recent paper by Deloitte:

1.- Design workplace wellbeing: blending workers’ physical, mental, financial and social health into the workplace.

2.- Empowering employees: beyond re-designing workstations and upskilling, the goal is to leverage workers’ capacity to act and choose as a means to drive learning, adaptability and impact in an organization.

3.- Super teams: creating teams that leverage technology to work better. From collaboration tools that enhance team work, such as Microsoft Teams or Slack, to artificial intelligence solutions and data science to support more agile decision making.

4.- Governing workforce strategies: using data science to enable decision making in people management.

5.- Changing the People Manager role: redesigning the way the whole company works.

In short, it is about creating a diverse, inclusive and fair workforce, where everyone can give their best to the company. Diversity is more than a nice to have: 74% of employees expect their employer to engage actively in current social debates. When the lack of diversity becomes evident, workers become distrustful.

Finally, technology-driven innovations will enable a diverse, fair workforce to work and perform better, be more productive and enjoy greater wellbeing.

Also recommended

Upskilling and Reskilling: Learning new skills will be part of our daily routine

Upskilling and Reskilling: Learning new skills will be part of our daily routine

What is called lifelong learning, will be incorporated into our way of life: there will be a change of mentality where l[…]

Read more
Gene editing overtakes nature: it’s time to create better crops

Gene editing overtakes nature: it’s time to create better crops

Can new agricultural gene-editing techniques provide solutions to the climate crisis and feed humanity?

Read more
Corporations: New organization and new spaces

Corporations: New organization and new spaces

To adapt to the challenge of the future of work, corporations must redesign their organization and create new workspaces[…]

Read more

Related experts

Daniel Truran
Daniel Truran

General Director at ebbf - ethical business building the future, B Corp Ambassador at B Lab Europe

Tammy Erickson
Tammy Erickson

Leadership educator, advisor, and author

Últimas noticias

Upskilling and Reskilling: Learning new skills will be part of our daily routine

Upskilling and Reskilling: Learning new skills will be part of our daily routine

What is called lifelong learning, will be incorporated into our way of life: there will be a change of mentality where l[…]

Read more
The Changemaker effect: social innovation as a driver of change

The Changemaker effect: social innovation as a driver of change

We interviewed Henry De Sio, one of the great boosters of the huge social innovation development worldwide.

Read more
What is the metaverse, the alternative virtual reality from which we will never disconnect?

What is the metaverse, the alternative virtual reality from which we will never di[...]

Zuckerberg’s metaverse is being heralded as the “next thing” after social networks, although it will have to compete[…]

Read more

Eventos relacionados

Transformando las organizaciones

Transformando las organizaciones

Estamos experimentando cambios en el trabajo. Los trabajadores se enfrentan a nuevos retos como adquirir nuevas habil[…]

Read more