Artificial intelligence is one of the technologies that most potentially influence our behavior.
The use of this technology might significantly increase its level of influence on users. Artificial intelligence is one of the technologies that can increase its influence through greater personalization.
Artificial intelligence designs and implements systems with human characteristics: appearance, voice or behavior (trying to replicate humans), and people could feel that the app, assistant, robot or program with which they are talking is something more than an artificial intelligence device.
In order to prevent artificial intelligence from manipulating human behavior and impacting society, we must preserve:
– Lack of user-device symmetry, this means, the user needs to have all available information.
– Transparency or honesty regarding the technology’s behavior.
– Surveillance of the technology to avoid the Big Brother effect.
– Ensured authenticity in two senses of the term: one, respect and preservation of our image; and two, misinformation, particularly regarding fake news.
Artificial Intelligence Ethics
At the FTF meeting, Fiona was the representative of the ethical and social context aspects of Artificial Intelligence, identifying as a key point to gain consumer confidence in emerging new technologies.