The success of AI in all its marketing applications lies in the combination of machine learning and process optimization.
“Marketing is obsessed with machine learning, which has to do with pattern recognition and data-driven predictions,” states Adam West, Marketing Director of Satalia, an AI company that combines optimization and machine learning to solve hard-to-optimize problems.
Machine learning has plenty of applications within marketing, such as:
- Checking a consumer’s previous behavior,
- Predicting when they will stop being a customer of a specific company,
- Predicting the next product they’re going to purchase and offering a product recommendation system, and
- Predicting demand for a specific store, allowing for the optimization of inventory and staff.
AI’s true value in marketing applications lies in the combination of machine learning and process optimization. This allows us to leverage on machine learning predictions for decision-making processes.