More intuitive, more attractive and more innovative: Fundación Innovación Bankinter launches its website with a great commitment to a completely renewed user experience.
To share the new Foundation´s vision, we have developed a profound redesign of the website to make it more accessible, attractive and, ultimately, a better representative of the values transmitted by the Foundation.
During the new Website´s development, we have been different objectives, such as making it a reference point of contact not only with users but also with the most specialized public, both experts and entrepreneurs and students who participate and collaborate in the different actions carried out by the Foundation.
To achieve this, it has been essential to carry out a work of adaptation to the needs of each of these profiles and offer them solutions that really add value to their user experience.
Within this design, a much more organic, we integrate a clear and fluid distribution of information and content, which are displayed in a related way in each of the programs.
The inclusion of a Connectome, a network that allows you to browse and explore the different topics and find other areas of interest, thus expanding the possibilities for any user who wants to make a query. It is one of the most attractive elements of this new page, since it not only shows the information in a much more organized and totally visual way, but also allows to detect topics related to each subject.
Each program has its own page, from which users can discover all the possibilities they offer: from the latest Future Trends Forum´s report to the new calls of Akademia, through the Venture Capital program of Startups, to mention just a few.
This change will also be visible in the Foundation’s social networks, where the contents will be much more attractive, with an innovative design and according to this new vision and with a conversational approach that generates greater engagement with its followers.