John de Zulueta
Founding Partner in Point Lobos
John de Zulueta Greenebaum has a degree in Modern History from Stanford University (California) (1968), M.B.A. from Columbia University Business School (New York) (1976). He began his professional career at The Boston Consulting Group. He joined PepsiCo Inc. in 1978, where he was later named President and Director-General of Productos PepsiCo, S.A. In 1985, he became part of the Grupo Cadbury-Schweppes Plc., being named Chief Executive Officer of Schweppes, S.A. and later on President of Cadbury-Schweppes España, S.A. and Vice-President of Southern Europe. He was named Chief Executive Officer of Sanitas, S.A. de Seguros (BUPA Group) in 2005, which he presided until March 2009.
In 2009 he became Founding Partner in Point Lobos, a healthcare consultancy.
has also been awarded with the Grand Cross of the Order of Civil Merit by H.M. The King of Spain.