{"id":12527,"date":"2019-11-11T14:26:00","date_gmt":"2019-11-11T13:26:00","guid":{"rendered":"https:\/\/www.fundacionbankinter.org\/noticias\/marketing-e-inteligencia-artificial\/"},"modified":"2025-12-01T23:36:17","modified_gmt":"2025-12-01T22:36:17","slug":"marketing-and-ai","status":"publish","type":"noticias","link":"https:\/\/www.fundacionbankinter.org\/en\/news\/marketing-and-ai\/","title":{"rendered":"Marketing and Artificial Intelligence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cMarketing is obsessed with machine learning, which has to do with pattern recognition and data-driven predictions,\u201d states\u00a0<a href=\"https:\/\/www.fundacionbankinter.org\/en\/experts\/adam-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adam West<\/a>, Marketing Director of\u00a0<a href=\"https:\/\/www.satalia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Satalia<\/a>, an AI company that combines optimization and machine learning to solve hard-to-optimize problems.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inteligencia Artificial y marketing | Adam West\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SpWkaK-a2g8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Machine learning has plenty of applications within marketing<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Checking a consumer\u2019s previous behavior,<\/li><li>Predicting when they will stop being a customer of a specific company,<\/li><li>Predicting the next product they\u2019re going to purchase and offering a product recommendation system, and<\/li><li>Predicting demand for a specific store, allowing for the optimization of inventory and staff.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u2019s true value applications lies in t<strong>he combination of machine learning and process optimization<\/strong>. This allows us to leverage machine learning predictions for decision-making processes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of AI in all its marketing applications lies in the combination of machine learning and process optimization.<\/p>\n","protected":false},"featured_media":6048,"template":"","meta":{"_acf_changed":false,"_oaas_summary":"Marketing increasingly focuses on machine learning, a technology centered on recognizing patterns and making data-driven predictions. Adam West, Marketing Director at AI company Satalia, highlights that machine learning is used in marketing to analyze consumer behavior and improve decision-making. By examining past customer actions, marketers can predict when a customer might stop using a service, anticipate the next product a customer will buy, and provide personalized product recommendations. Additionally, it helps predict demand for specific stores, enabling better inventory management and staffing optimization.\n\nThe true power of AI in marketing lies in combining machine learning with process optimization. This integration allows businesses to use predictive insights not just to understand customer behavior but to enhance operational decisions, ultimately improving efficiency and customer satisfaction. Through this approach, companies can solve complex problems more effectively and tailor their strategies to meet dynamic market demands.","_oaas_audio_url":"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2025\/12\/summary-12527-1764628580.mp3"},"categories":[192],"class_list":["post-12527","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-economic-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and Artificial Intelligence<\/title>\n<meta name=\"description\" content=\"The success of AI in all its marketing applications lies in the combination of machine learning and process optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundacionbankinter.org\/en\/news\/marketing-and-ai\/\" \/>\n<meta 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