{"id":12845,"date":"2021-10-11T17:19:05","date_gmt":"2021-10-11T15:19:05","guid":{"rendered":"https:\/\/www.fundacionbankinter.org\/noticias\/sociedad-con-mas-conciencia-social-y-medioambiental\/"},"modified":"2025-12-01T23:31:47","modified_gmt":"2025-12-01T22:31:47","slug":"sociedad-con-mas-conciencia-social-y-medioambiental","status":"publish","type":"noticias","link":"https:\/\/www.fundacionbankinter.org\/en\/news\/sociedad-con-mas-conciencia-social-y-medioambiental\/","title":{"rendered":"A Future of Work More Socially and Environmentally Conscious"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The pandemic, increasingly frequent natural disasters, economic crises and increased inequality between countries, regions and people are giving rise to greater social and environmental awareness, promoting values such as equality, inclusion, personal wellbeing, caring for others and the environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Society is calling for enterprises committed to these rising values. A report by the Future Trends Forum, <a href=\"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2021\/09\/Publicacion-PDF-ES-FTF_ConfianzaDigital-1.pdf\"><em>Trust in the Digital Era<\/em><\/a> points out to precisely that. We highlight, for example, that 69% of citizens would buy shares in an ethical company, or that 66% of consumers are ready to spend more money on a sustainably branded product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are three social matters to be considered when designing the future of work:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><a href=\"https:\/\/www.fundacionbankinter.org\/category\/futuro-social\/longevidad\/\">Longevity<\/a>. Increased longevity will enable seniors to continue to contribute their expertise and knowledge. There are new senior collaboration initiatives. The idea of the innovative drive of mixed junior &amp; senior professional teams is taking off. Longevity brings along ageism or age-based discrimination. FTF expert <a href=\"https:\/\/www.fundacionbankinter.org\/en\/experts\/pamela-mead\/\">Pamela Mead<\/a>, vice president of Global Design at SumUp talks about this matter. Another one of our think-tankexperts, <a href=\"https:\/\/www.fundacionbankinter.org\/en\/ashton-applewhite-2\/\">Ashton Applewhite<\/a>, author of the book libro&nbsp;<a href=\"https:\/\/thischairrocks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>This Chair Rocks: A Manifesto Against Ageism<\/em><\/a>, is a global leader of anti-discrimination movements.<\/li><li>Inclusion. There is a unique opportunity to integrate people with disabilities. Technology can overcome labor-related hurdles for people with disabilities.<\/li><li>Social gap. Spain ranks 3<sup>rd<\/sup> in the EU in income inequality and has the 4<sup>th<\/sup> largest population at risk of poverty within the EU. This is gathered from a <a href=\"https:\/\/www.lamoncloa.gob.es\/presidente\/actividades\/Documents\/2021\/200521-Estrategia_Espana_2050.pdf\">document put together by the National Foresight and Strategy Office<\/a>. Technological innovation can modernize the productive framework and fight inequalities, supported by better education for everyone.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Expert <a href=\"https:\/\/www.fundacionbankinter.org\/en\/experts\/john-martin\/\">John Martin<\/a>, who for many years was OECD Director for Employment, Labor and Social Affairs, explains the great social trends and how to approach them to create opportunities for everyone:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Implicaciones de los nuevos modelos de trabajo por John Martin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L8IqQK0XJqU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Social and environmental awareness is presented as an essential element in shaping the future of work.<\/p>\n","protected":false},"featured_media":11272,"template":"","meta":{"_acf_changed":false,"_oaas_summary":"The text highlights how recent global challenges\u2014such as the pandemic, frequent natural disasters, economic crises, and rising inequality\u2014have heightened social and environmental awareness. This shift promotes values like equality, inclusion, personal wellbeing, and environmental care. Society increasingly demands that businesses align with these values, as reflected in a Future Trends Forum report noting that 69% of citizens would invest in ethical companies and 66% of consumers are willing to pay more for sustainable products.\n\nWhen envisioning the future of work, three key social issues arise. First, longevity allows seniors to contribute valuable expertise, fostering mixed-age teams despite challenges like ageism. Experts Pamela Mead and Ashton Applewhite emphasize combating age-based discrimination. Second, inclusion offers opportunities to integrate people with disabilities into the workforce, leveraging technology to overcome barriers. Third, addressing the social gap is critical, especially in countries like Spain, where income inequality and poverty risks are high. Technological innovation and improved education are seen as vital tools to modernize the economy and reduce inequalities. Expert John Martin underscores the importance of embracing these social trends to create inclusive opportunities for all.","_oaas_audio_url":"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2025\/12\/summary-12845-1764628310.mp3"},"categories":[],"class_list":["post-12845","noticias","type-noticias","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social and environmental awareness<\/title>\n<meta name=\"description\" content=\"Social and environmental awareness is presented as an essential element in shaping the future of work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundacionbankinter.org\/en\/news\/sociedad-con-mas-conciencia-social-y-medioambiental\/\" \/>\n<meta property=\"og:locale\" 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