Yesterday: Yesterday’s companies want efficiency and productivity; to create products and solutions that lead to selling at the highest possible price with the lowest cost.
Today: Today’s companies, want to humanize the organization and its operations, to digitize in order to make things easier for their customers.
Tomorrow: Tomorrow’s companies want to disrupt markets, find new opportunities amidst complexity, create new and more universal services and to be of value to society.<\/p>\n\n\n\n
On a different note, next-generation companies have an integrated approach to challenges and opportunities, so they are able to think beyond their own business. They see exponential increases where others only see linear increases. FTF expert,<\/a> Rafael Rebolleda<\/a><\/strong>, Product Design and Global Product Experience Director at New Relic, and Professor at IE University in the Customer Experience & Innovation<\/em> MA degree, illustrates this concept with the example of Github<\/a>, the well-known software development platform with more than 65 million developers. This platform leverages the billions of lines of code it hosts, to offer a new service of recommendations and code corrections to its users by applying AI: business model change, by using a new raw material (lines of code) that was not used before.<\/p>\n\n\n\n Delving into this integrated approach, Rebolleda proposes to look for the most groundbreaking innovations at the intersection between business, technology and people, by breaking down barriers:<\/p>\n\n\n\n The vector that we mentioned at the beginning of this section must be added on top of this: next generation companies that want to be of value to society. This is what FTF expert, Thierry Malleret<\/strong><\/a>, in his book COVID-19: The Great Reset<\/em>, co-written with Klaus Schwab, calls “stakeholder capitalism”, which must focus on sustainable and inclusive development.<\/p>\n\n\n\n