{"id":29836,"date":"2019-03-12T12:00:00","date_gmt":"2019-03-12T11:00:00","guid":{"rendered":"https:\/\/www.fundacionbankinter.org\/noticias\/the-8-trends-in-the-ecommerce-sector\/"},"modified":"2019-03-12T12:00:00","modified_gmt":"2019-03-12T11:00:00","slug":"the-8-trends-in-the-ecommerce-sector","status":"publish","type":"noticias","link":"https:\/\/www.fundacionbankinter.org\/en\/news\/the-8-trends-in-the-ecommerce-sector\/","title":{"rendered":"The 8 trends in the ecommerce sector"},"content":{"rendered":"

So-called emerging technologies are completely changing different industries and economic sectors. Ecommerce in mass consumption is no stranger to the transformations that technological advances are causing. <\/strong>A recent report highlights the growth potential for online distributors and manufacturers in the sector and points out what are the eight major trends in this area, including one-click shopping, buying from a smart device or geomarketing. <\/p>\n

Although the online market share of mass consumption is still very small when compared to other sectors, the truth is that online sales in Europe are experiencing significant increases<\/strong>, with a growth of 29% in Spain and 42% in Italy. In this sense, sales of food and personal care products are performing quite well in e-commerce and, according to estimates, this could exceed 54% in the next five years.  <\/p>\n

According to the report “Ecommerce in mass consumption”,<\/a> the mass consumption market has reached a degree of maturity that allows it to face online disruption,<\/strong> as new alliances and new opportunities are generated in the field of distribution or delivery. New online operators are increasingly appearing that are improving the shopping experience<\/strong> or introducing personalisation possibilities for consumers.  <\/p>\n

The 8 trends in the ecommerce sector<\/strong><\/h2>\n

The document also includes a series of trends on ecommerce related to the introduction of new technologies and digital tools:<\/p>\n

    \n
  1. Big data management<\/strong> through which an exact x-ray of purchasing processes and consumption habits can be obtained;<\/li>\n
  2. The so-called geo-marketing<\/strong>, which can help boost online shopping through promotions and campaigns;<\/li>\n
  3. Shorter checkout processes<\/strong>. The concept of one-click shopping is essential to avoid shopping cart abandonment; <\/li>\n
  4. Buy by Smartphone<\/strong>. More and more consumers prefer to make purchases through mobile apps. This reality makes distributors choose to place their products earlier in these applications than on the web; <\/li>\n
  5. Rewards or promotions for a specific target<\/strong>, which allow retailers to drive loyalty and gain share of consumer spending;<\/li>\n
  6. Use of voice assistants through smart devices<\/strong> in the home, offering convenience to shoppers;<\/li>\n
  7. Versatility, speed and comfort.<\/strong> It is an essential objective to advance in the concept of “click and collect” and home delivery in less time;<\/li>\n
  8. Direct delivery to the consumer<\/strong>, eliminating intermediaries and directing all efforts to speed up and make the delivery process more effective. <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    According to the report “Ecommerce in mass consumption”, the mass consumption market has reached a degree of maturity that allows it to face an online disruption.<\/p>\n","protected":false},"featured_media":5697,"template":"","meta":{"_acf_changed":false,"_oaas_summary":"","_oaas_audio_url":""},"categories":[192],"class_list":["post-29836","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-economic-development"],"acf":[],"yoast_head":"\nThe 8 trends in the ecommerce sector<\/title>\n<meta name=\"description\" content=\"We tell you the 8 trends in vogue that are transforming the ecommerce or e-commerce sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundacionbankinter.org\/en\/news\/the-8-trends-in-the-ecommerce-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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