{"id":30054,"date":"2018-04-24T12:00:00","date_gmt":"2018-04-24T10:00:00","guid":{"rendered":"https:\/\/www.fundacionbankinter.org\/noticias\/what-is-the-pop-up-economy-learn-about-this-new-disruptive-business-model\/"},"modified":"2018-04-24T12:00:00","modified_gmt":"2018-04-24T10:00:00","slug":"what-is-the-pop-up-economy-learn-about-this-new-disruptive-business-model","status":"publish","type":"noticias","link":"https:\/\/www.fundacionbankinter.org\/en\/news\/what-is-the-pop-up-economy-learn-about-this-new-disruptive-business-model\/","title":{"rendered":"What is the pop-up economy? Learn about this new disruptive business model"},"content":{"rendered":"<p>Technological development is modifying entire sectors, but they are also changing the management and efficiency systems of companies.<\/p>\n<p>The main purpose of every company is to access and participate in the market as quickly as possible. In the pre-internet world,<g id=\"gid_0\"> companies were inefficient organizational structures<\/g> that needed to reduce frictions in accessing this market. With the advent of the Internet and e-commerce, access to information has been democratized, reducing intermediaries and replacing them with quick and easy transactions. <strong>In the pop-up economy, technology eliminates inefficiencies and friction for companies<\/strong> in their go-to-market.  <\/p>\n<p>At the XXVIII edition of the <strong><a title=\"Future Trends Forum on Disruptive Business Models\" href=\"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2021\/09\/Publicacion-PDF-ES-FTF_ModelosDisruptivos.pdf\" target=\"_blank\" rel=\"noopener\">Future Trends Forum on Disruptive Business Models<\/a><\/strong>, the expert <a href=\"https:\/\/www.fundacionbankinter.org\/en\/experts\/george-overholser\/\">George Overholser<\/a>, investor, entrepreneur and co-founder of the non-profit investment fund Capital Partners. He explains in this video <strong>how the process of creating a company has changed thanks to technology:<\/strong> <\/p>\n<div class=\"youtube-embed-wrapper\" style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"><iframe loading=\"lazy\" class=\"videoYoutube\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/jD4K5AV6nOY\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>The ease of this process opens up the possibility of creating temporary companies<\/strong>, which are born for a specific purpose. They are usually stores (sale of tickets for a temporary event, sale of seasonal products, etc.) that are undone once their objectives have been achieved. These are the so-called pop-up companies.  <\/p>\n<p>Pop-up companies <strong>use cloud to host, open source programs to manage them, and e-commerce and payment platforms to carry out their transactions.<\/strong><\/p>\n<p>These types of companies are here to stay, according to <a title=\"Britain's Pop-Up Retail Economy Report by the Centre for Economics and Business Research\" href=\"http:\/\/newsroom.ee.co.uk\/pop-up-retail-now-worth-23-billion-to-uk-economy-new-ee-and-cebr-report-reveals\/\" target=\"_blank\" rel=\"noopener\">Britain&#8217;s Pop-Up Retail Economy Report by the Centre for Economics and Business Research<\/a>, pop-up stores have earned more than 2,300 million pounds in the United Kingdom during 2016; and more than 40% of consumers surveyed for the report had visited a pop-up store during that same year.<\/p>\n<p><strong>The pop-up economy is giving rise to the emergence of superfluid markets<\/strong>, where the movement, appearance and disappearance of companies has reached a very accelerated pace.<\/p>\n<p><strong>Do you want to know other new business models?<\/strong><br \/>\n<strong><a title=\"Download the publication Disruptive Business Models\" href=\"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2021\/09\/Publicacion-PDF-ES-FTF_ModelosDisruptivos.pdf\" target=\"_blank\" rel=\"noopener\">Download the publication Disruptive Business Models<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pop-up economy is giving rise to the emergence of superfluid markets, where the movement, appearance and disappearance of companies has reached a very accelerated pace.<\/p>\n","protected":false},"featured_media":5436,"template":"","meta":{"_acf_changed":false,"_oaas_summary":"","_oaas_audio_url":""},"categories":[192],"class_list":["post-30054","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-economic-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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