{"id":30857,"date":"2024-01-22T10:00:00","date_gmt":"2024-01-22T09:00:00","guid":{"rendered":"https:\/\/www.fundacionbankinter.org\/noticias\/entrepreneurship-to-face-the-challenge-of-global-food\/"},"modified":"2025-12-19T08:45:13","modified_gmt":"2025-12-19T07:45:13","slug":"entrepreneurship-to-face-the-challenge-of-global-food","status":"publish","type":"noticias","link":"https:\/\/www.fundacionbankinter.org\/en\/news\/entrepreneurship-to-face-the-challenge-of-global-food\/","title":{"rendered":"Entrepreneurship to face the challenge of global food"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for <strong>examples of product innovation<\/strong>, perhaps the last place you&#8217;d look is in agriculture. However, here&#8217;s a fact: there are already 8000 humans who feed on Earth and, if the forecasts do not fail, <a href=\"https:\/\/www.fundacionbankinter.org\/noticias\/innovacion-de-procesos\/\" target=\"_blank\" rel=\"noreferrer noopener\">by 2050 we will be 10,000 million<\/a>. Doesn&#8217;t it seem like a good idea to look for new ways to feed ourselves all without depleting resources?    <\/p>\n\n<p class=\"wp-block-paragraph\">The food challenge in the world is evident and innovation is already working so that agriculture can help us face it. <g id=\"gid_0\">Startups<\/g> have a lot to say in this regard and are already working on the development of <g id=\"gid_1\">new sustainable models to ensure the food of the future<\/g>. To do this, the first thing to do is to look at the ground.    <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Food safety and sustainability, hand in hand<\/strong> <\/h2>\n\n<p class=\"wp-block-paragraph\">As in many other sectors, startups are shaping the food industry of the future. This was recently recalled by <a href=\"https:\/\/www.fundacionbankinter.org\/expertos\/julia-espeso\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julia Espeso<\/a>, Director of <a href=\"https:\/\/eatableadventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ecosystems at Eatable Adventures<\/a>, during the Future Trends Forum <a href=\"https:\/\/www.fundacionbankinter.org\/noticias\/agrifoodtech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Tech to Table: technologies in agriculture that will define the future of food<\/em><\/a>, organised by the Bankinter Innovation Foundation.   <\/p>\n\n<p class=\"wp-block-paragraph\">As the <a href=\"https:\/\/www.fundacionbankinter.org\/podcast\/innoverse-news-diciembre23\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innoverse News<\/a> podcast recently reported, these start-ups are the ones who are in charge of <strong>designing and testing new solutions in the field<\/strong> that help us make sure that everyone will be able to access the food they need.  <\/p>\n\n<p class=\"wp-block-paragraph\">During her speech at the Future Trends Forum, Julia Espeso explained <strong>how startups not only innovate in terms of products and services<\/strong>, but also in the way they develop a safer and, at the same time, more sustainable food industry.  <\/p>\n\n<p class=\"wp-block-paragraph\">For her part, <a href=\"https:\/\/es.linkedin.com\/in\/beatrizjacoste\" target=\"_blank\" rel=\"noreferrer noopener\">Beatriz Jacoste<\/a> from <a href=\"https:\/\/www.kmzerohub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KM ZERO Food Innovation Hub<\/a>, insisted on the importance of using innovation to achieve a fairer, regenerative, sustainable and healthier food system. To do this, the food industry must integrate sustainability into each stage of the production process, rather than seeing it exclusively as a global objective.   <\/p>\n\n<p class=\"wp-block-paragraph\">It is precisely at this point that the role of startups becomes especially important. It is about <strong>combining food safety and sustainability<\/strong>, which is exactly what many of the emerging companies that are already innovating in the field are pursuing.   <\/p>\n\n<p class=\"wp-block-paragraph\">Thus, <strong>in addition to examples of product innovation in <\/strong><a href=\"https:\/\/www.fundacionbankinter.org\/category\/tecnologia\/foodtech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Foodtech<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.fundacionbankinter.org\/noticias\/agritech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agritech<\/a>, we find advances in the treatment of the soils that are used to grow our food. It is about extracting the maximum performance from them without exhausting them. Just what farmers around the world have been wanting for centuries.    <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Innovative solutions for lifelong challenges<\/strong> <\/h2>\n\n<p class=\"wp-block-paragraph\">If we could ask a farmer in the Middle Ages what his most frequent prayers are, he would surely answer questions related to <strong>pests, the unpredictability of crops and the climate<\/strong> or the fertility of the soil.  <\/p>\n\n<p class=\"wp-block-paragraph\">These are desires that, today, continue to be repeated all over the world: we continue to look for ways <strong>to prevent the soils from being depleted<\/strong>, some bugs from eating the plants or ensuring a good harvest every season. The enormous advantage we have now over the peasants of the Middle Ages is that technology has advanced a lot in every way.   <\/p>\n\n<p class=\"wp-block-paragraph\">Big <a href=\"https:\/\/www.fundacionbankinter.org\/noticias\/ciudades-y-sostenibilidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>data<\/em><\/a> tools, <a href=\"https:\/\/www.fundacionbankinter.org\/noticias\/tipos-de-inteligencia-artificial\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a> and machine learning allow us <strong>to obtain very valuable information when choosing crops<\/strong>, feeding soils, preventing pests and even predicting what a harvest will be like. This has been understood by some startups that have been present at the Future Trends Forum such as <a href=\"https:\/\/biomemakers.com\/es\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Biome Makers<\/a> and <a href=\"https:\/\/www.ec2ce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ec2ce Agtech<\/a>.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Better soils for better harvests<\/strong> <\/h2>\n\n<p class=\"wp-block-paragraph\">Improving soil health and developing more sustainable productions is the goal pursued by Biome Makers to help farmers feed us. To achieve this, this startup has set out to <strong>know the biology of each land in depth<\/strong>. What specific microorganisms it has and what they are for.    <\/p>\n\n<p class=\"wp-block-paragraph\">Biome Makers&#8217; proposal is ambitious: it proposes to sequence the DNA of the <a href=\"https:\/\/www.fundacionbankinter.org\/en\/news\/how-to-stop-aging-thanks-to-the-microbiome\/\" target=\"_blank\" rel=\"noreferrer noopener\">microbiome<\/a> of each soil and compare it with a huge database containing microbial profiles of agricultural soils from 50 different countries. It does so using <g id=\"gid_1\">intelligent computing techniques based on artificial intelligence<\/g>. Specifically, it uses soil microbiome DNA and machine learning to analyze both the presence of microbes and their function.    <\/p>\n\n<p class=\"wp-block-paragraph\">Thanks to this in-depth knowledge of the biology of each soil, <strong>tailor-made recommendations can be made<\/strong>, for example, on the type of crop that will best grow and the most appropriate techniques to carry it out. This is the key proposed by Biome Makers to optimize agricultural practices, improve soil health and enhance sustainability.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The long-awaited crystal ball<\/strong> <\/h2>\n\n<p class=\"wp-block-paragraph\">These advantages are very important to ensure the <a href=\"https:\/\/www.fundacionbankinter.org\/en\/ftf-informes\/food-of-the-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">power supply of the future<\/a>. Having healthy and optimized soils will be essential for their sustainability when many more humans live in the world. <a href=\"https:\/\/www.fundacionbankinter.org\/en\/news\/hydrovanguard-challenges-and-innovations-in-water-management-for-the-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adjusting every last drop of water<\/a> for soils, controlling pests or knowing in advance what the weekly production of a soil will be like also helps to achieve this goal and that is what ec2ce Agtech, another of the startups present at the last Future Trends Forum, is dedicated to.   <\/p>\n\n<p class=\"wp-block-paragraph\">Ec2ce Agtech uses AI-based tools to predict what will happen in the future. In essence, these tools <strong>learn from what has already happened to know what is to come<\/strong>. To do this, it mathematically analyzes the information of each farm and compares it with open databases that contain everything from climate information to satellite data.    <\/p>\n\n<p class=\"wp-block-paragraph\">With this information in hand, it is easier to know if the conditions are favorable for a pest to appear, <strong>optimize the use of pesticides and fertilizers<\/strong>, calculate the water needed for a crop or respond to market demands. This power of prediction is something that farmers have been waiting for centuries and that is already taking its first steps with startups like these.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startups are already working on developing sustainable agriculture capable of feeding us all.  <\/p>\n","protected":false},"featured_media":22400,"template":"","meta":{"_acf_changed":false,"_oaas_summary":"Agriculture, often overlooked as a field for product innovation, is facing critical challenges as the global population is projected to reach 10 billion by 2050. This surge demands new, sustainable methods to produce enough food without depleting natural resources. Startups are at the forefront of this transformation, developing innovative solutions that prioritize both food safety and environmental sustainability. Experts like Julia Espeso from Eatable Adventures and Beatriz Jacoste from KM ZERO Food Innovation Hub emphasize integrating sustainability throughout the entire food production process to create a fairer, healthier, and more regenerative food system.\n\nModern technology is addressing age-old agricultural problems such as soil fertility, pest control, and unpredictable harvests. Startups like Biome Makers utilize artificial intelligence and DNA sequencing to analyze soil microbiomes, providing tailored recommendations to optimize crop growth and soil health. Similarly, ec2ce Agtech employs AI-driven predictive tools that analyze climate, satellite data, and farm-specific information to forecast pest outbreaks, optimize resource use, and anticipate crop yields. These advances offer farmers a powerful \"crystal ball,\" helping to make agriculture more efficient and sustainable, ultimately ensuring food security for the future amidst growing global demands.","_oaas_audio_url":"https:\/\/www.fundacionbankinter.org\/wp-content\/uploads\/2025\/12\/summary-30857-1766130317.mp3"},"categories":[193],"class_list":["post-30857","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-social-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Examples of product innovation<\/title>\n<meta name=\"description\" content=\"The food challenge requires examples of product innovation, but also of agricultural solutions and startups are already working on it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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