The strategic plan must be created in the context of skills to build and maintain their competitive advantage, determining the relative position of the project in relation to competitors and strategic groups, explaining the weaknesses and strengths of each with respect to the distribution , product, price, promotion and advertising. You have to communicate its strategic advantages to increase market share. The strategic plan will include the objectives of creating a team and product development.
The strategic plan focuses on the design and development of the product shown in the context of the production, marketing and the company itself. Define accounting, feasible and related to the company's success for each and muetras a financial plan from the beginning of the plan until the company has steady income goals. In this way, too, will explain the company and sources of costs.
Within the Business Plan there are two types of plans:
I. The plan of product development and market development, which is due:
A. Establish the objectives and procedures for achieving
The objectives should focus on technical progress and the establishment of a plan for product development. These objectives of product development is also an objective of Marketing. At the same time, these objectives are related to the development goals of the organization, which will focus on the acquisition of skills and expertise of human resources to complete goals and maintain competitive advantage.
After erecting the objectives must be established the necessary procedures for product development, marketing development and organizational development. Procedures should list the tasks necessary to achieve the ultimate goal and explain the allocation of resources together with a schedule for implementation.
Explains the business activities and logistics, including management responsibilities, work established at each of the positions, and capital expenditure requirements for operations, adding the associated costs, capital requirements and costs goods. You have to focus on material costs, labor costs, general and administrative expenses, costs of services and equipment. They will be needed for the development of a product and is crucial to explain within the plan.
II. The operations plan, which must contain:
A. Explanation of structure of jobs:
1. A detailed explanation of the structure within the organization provides a basis for projecting operating expenses. Although each company has its own organizational structure, there are some general areas including
· Marketing and sales (including customer relations and services)
· Production and quality control
· R & D
There are four steps to organize your company -
1. Establish a list with general classifications.
2. Organize these tasks into departments to maintain efficient communications line between staff and management
3. Determine the type of employee required for each task, encompassing the number of employees required. To estimate the amount of employees, consider the number of customers and the number of clients that each employee can serve, and associated costs
4. Set the function of each task in relation to income generation.
1. Overhead costs which are not related to work. Expenses can be divided between fixed costs (which have to be paid, regardless of turnover) and variable costs (which change with the amount of business). These expenses include rent, maintenance, travel, supplies, packaging, payroll taxes and benefits, utilities, insurance, loan payments and depreciation.
2. Capital requirements - In its strategic plan must include a graph showing capital requirements to maintain operations and shows the impact of depreciation. This table requires you to set the investment needs (for service businesses they are linked to the different equipment used for customers, while for manufacturing businesses, are linked to the production of the product).
3. Costs of goods - Companies that have products that are put into stocks must generate data explaining the cost of goods (cost of goods). The costs of goods sold related to the purchase of products stocks. The products sold are counted as expenses of the sale, while those who are not sold remain in inventory. The cost of goods measure the profitability of the company and show the flow of inventory operations. To find out the cost of goods, have to know the number of services or units sold in the year and the percentage of units that would be completely assembled, the percentage would be partly assembled (assembled) and the percentage that would not mounted.
III. The distribution plan
The distribution plan explains the path of a product from the factory to the user, depending on the industry, market, and pricing strategy. Discuss how your competitors distribute their product and evaluate whether to use the same mechanism, or an alternative way.