The benefits of agile and design thinking methodologies for companies

All these new work systems have the same focus: to evolve towards more agile and customer-centric models.

The versatility that is required of companies today to adapt to a changing and global environment, increasingly demanding and competitive, has forced them to adopt new ways of working and organizing themselves internally so as not to lose the race for productivity. “Agile” methodologies and Design Thinking have become two tools that are frequently used to promote the process of transformation or cultural change that companies have undertaken with the lesson learned that they cannot be left behind in the face of the current technological tsunami.

All these new work systems have the same focus: to evolve towards more agile and customer-centric models, since there is no point in investing in the design of a new product or service if it is not previously tested with the customer. Taking into account their needs and preferences can, in fact, be decisive in achieving success in the market.

Design Thinking and agile methodologies have a great impact on the organizational changes that occur in companies today, enhancing the creativity of teams and the efficiency of collaborative work. In this sense, its incorporation is based on a series of benefits for companies such as:

  • Agile methodologies improve customer satisfaction to the extent that the customer is put at the center of all the actions of any project within the company;
  • These systems boost the motivation of the work team and its involvement because each member knows the status of the project in detail;
  • Agile management also saves time and money, while working with more speed and efficiency;
  • The customer’s participation in the process of creating the product or service also helps to eliminate any unnecessary features, improving its quality.

However, the introduction of these methodologies to a company’s digital transformation process does not guarantee the success of the cultural change, which requires above all the will of the people who work in the organization. Technology is important, but it’s just a tool.