Larry Keeley

Larry Keeley is an innovation strategist who has dedicated twenty-six years of his work to developing more effective methods of innovation. Larry Keeley is President and Co-Founder of Doblin, an innovation strategy firm known for pioneering comprehensive and extensive innovation systems that dramatically improve innovation success levels.

Since 1979, Keeley has worked on improving the effectiveness of innovation in many international companies, including; Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald’s, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services. Apart from this, he spends a lot of time teaching and publishing writings on the strategic aspects of Innovation. He wrote a book on the effectiveness of innovation in the press, “The Taming of the New,” which will be published next year by Harvard Business School Press.

Keeley was named one of the seven innovation gurus who are causing a change in the discipline by BusinessWeek: Doblin was specifically cited for having some of the most sophisticated tools to achieve effectiveness in innovation.

Keeley teaches innovation strategy at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He teaches in exclusive educational programs at the Kellogg Graduate School of Management and its Master of Manufacturing Management program, as well as at the London Business School. Keeley was a Senior Fellow at the Center for Business Innovation in Boston. He is also a member of the board of directors of WBEZ-FM, the Chicago public radio station, whose strategy has developed to become the most innovative public radio station in the United States.