Larry Keeley

Larry Keeley is an innovation strategist who has spent twenty-six years of his work developing more effective methods of innovation. Larry Keeley is President and Co-Founder of Doblin, an innovation strategy company known for pioneering comprehensive and comprehensive innovation systems that dramatically improve innovation success rates.

Since 1979, Keeley has worked to improve the effectiveness of innovation in many international companies, including; Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald’s, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services. Apart from that, he spends a lot of time teaching and publishing writings on the strategic aspects of Innovation. He wrote a book on the effectiveness of Innovation in the press “The Taming of the New”, which will be published next year by the Harvard Business School publishing house.

Keeley was named one of the seven innovation gurus who are causing a change in the discipline by BusinessWeek: Doblin was specifically cited as having some of the most sophisticated tools to achieve innovation effectiveness.

Keeley teaches innovation strategy at the Institute of Design in Chicago, the first design school in the US with a doctoral program, where he is also a member of the board of trustees. He teaches in exclusive educational programs at the Kellogg Graduate School of Management and in its Master of Manufacturing Management program, as well as the London Business School. Keeley was a Senior Fellow at the Center for Business Innovation in Boston. He is also a member of the board of directors of WBEZ-FM, Chicago’s public radio station, whose strategy he has developed to make it the most innovative public radio station in the US.