It´s more interesting to invite people to participate in change. Larry Keeley joins FTF

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Larry Keeley, a renowned expert in innovation and founder of the Doblin Group, has joined the Bankinter Innovation Foundation to lead the Future Trends Forum. With a distinguished career as a professor at the IIT Institute of Design and author of the influential book “10 Types Of Innovation,” Keeley brings a wealth of knowledge and experience. His work has significantly impacted the innovation sector by providing practical strategies and frameworks that help companies drive growth and sustainability through innovation.

Keeley’s expertise aligns perfectly with the goals of the Bankinter Innovation Foundation, making him an ideal leader for their think tank focused on future trends. He offers a clear and forward-looking vision of innovation’s evolving role in today’s business landscape. Through his leadership, the Foundation aims to deepen understanding and foster impactful innovation practices. Keeley himself shares his perspective on the importance of innovation in contemporary times, offering valuable insights for organizations seeking to navigate and thrive in a rapidly changing world.

Larry Keeley, international guru in innovation, joins our Foundation to advance the Future Trends Forum.

Larry Keeley, an innovation heavy-weight and Bankinter Innovation Foundation expert, joins the Bankinter Innovation Foundation to drive the Future Trends Forum onwards. 

Keeley, founder and chairman of the Doblin Group and long-time professor at the IIT Institute of Design, has a brilliant bio. Author of the book 10 Types Of Innovation, translated into 15 languages, he has been highly disruptive in this sector, offering tactics and models to turn innovation into a useful tool with real impact on a company’s growth and sustainability. 

There really is no better professional fit than him, no-one with such an accurate vision of innovation and its future for our think tank.

Larry Keeley himself will share his outlook and the significance of innovation in current times. Watch the video below to gather all the insights:

Larry Keeley
Larry Keeley

President and Co-Founder of Doblin Group

Larry Keeley is an innovation strategist who has spent twenty-six years of his work developing more effective methods of innovation. Larry Keeley is President and Co-Founder of Doblin, an innovation strategy company known for pioneering comprehensive and comprehensive innovation systems that dramatically improve innovation success rates.

Since 1979, Keeley has worked to improve the effectiveness of innovation in many international companies, including; Aetna, American Express, Amoco, Apple, Citigroup, Coca-Cola, Consignia, Diageo, Ford, GE, Hallmark, McDonald’s, Monsanto, Motorola, Novartis, Pfizer, Shell, Steelcase, Target, Texas Instruments, WellPoint, Whirlpool, and Zurich Financial Services. Apart from that, he spends a lot of time teaching and publishing writings on the strategic aspects of Innovation. He wrote a book on the effectiveness of Innovation in the press “The Taming of the New”, which will be published next year by the Harvard Business School publishing house.

Keeley was named one of the seven innovation gurus who are causing a change in the discipline by BusinessWeek: Doblin was specifically cited as having some of the most sophisticated tools to achieve innovation effectiveness.

Keeley teaches innovation strategy at the Institute of Design in Chicago, the first design school in the US with a doctoral program, where he is also a member of the board of trustees. He teaches in exclusive educational programs at the Kellogg Graduate School of Management and in its Master of Manufacturing Management program, as well as the London Business School. Keeley was a Senior Fellow at the Center for Business Innovation in Boston. He is also a member of the board of directors of WBEZ-FM, Chicago’s public radio station, whose strategy he has developed to make it the most innovative public radio station in the US.