Pierre Larrieu

Pierre leads the strategic transformation of the agricultural sector in Bayer Iberia, moving from individual products to integrated solutions. With over 15 years of experience at Bayer and Monsanto, he champions regenerative agriculture by combining advanced genetics, biologicals, and digital tools like Preceon and FieldView. An advocate for pragmatic innovation and regulatory clarity in Europe, he focuses on empowering farmers to achieve sustainable productivity and food security.