Good networking is always necessary, but aren't you overdoing it?
It is one of the great commandments of every good entrepreneur: you have to network. This order is especially applicable in your first entrepreneurial phase, when you don’t know all the people you would like and when you need your project to start being known.
However, is this always the case? Is constant networking really an unquestionable commandment? Can it have negative consequences? If you’re not sure, we’ve compiled some advantages of being a great networker… and also some disadvantages.
ADVANTAGES
1. Access to investors
It is practically the main objective of this practice. Beyond the classic face-to-face events between entrepreneurs and investors, there are other occasions when you can meet national investors in a much more relaxed attitude, with more time – and perhaps more desire – for you to talk to them about your project.
2. Professional contacts
Who tells you that at an event you won’t be able to find a new client? Or a supplier? Or someone who can lend you a hand? Or someone who knows that other unapproachable person you never get to reach? Don’t underestimate the potential of having good contacts to generate new business opportunities.
3. Entrepreneurial community
Things as they are: in Spain there are not millions of digital entrepreneurs, so there are still many who know each other… and they help each other. If there is a community spirit among entrepreneurs in Spain, you may be interested in being there.
4. Social skills
It’s the point that is least taken into account, but perhaps the most important: networking, above all, will improve your social skills. If you’re a great entrepreneur but have a lot to improve when it comes to selling face-to-face, this may be your best workout while expanding your network.
Video: ISDI
DISADVANTAGES
1. It takes time away from work
Things as they are: every minute you spend at a networking event is being taken away from pure and hard work. Depending on what your job is, networking will be more or less valuable, but don’t forget: contacts can’t distract you from your work.
2. What does this guy do?
Surely you have met someone of whom you think: “This one spends more time networking than working”. It’s obvious that you’re exaggerating, but can you imagine if they said that about you? Do you think that would be good? Whether it’s fair or unfair, try not to earn a reputation that can end up harming you.
3. Do you really need it?
Ask yourself a question: what do you do specifically within your startup? Is your main job selling? Then you need to network. But what if you’re a programmer? So no. Networking is fine, but before that, ask yourself if you really need it. If you don’t need it, dedicate your time to what you are truly good at.
Remember that if your innovative project meets the requirements, you will be able to be part of the Startups program.
