AI-generated summary
The Foundation has launched a completely redesigned website to better reflect its vision and values by making it more accessible, attractive, and user-friendly. The new site aims to serve as a key point of contact not only for general users but also for specialists, entrepreneurs, and students engaged with the Foundation’s various initiatives. To meet the diverse needs of these audiences, the website offers tailored solutions that enhance the overall user experience.
A standout feature of the redesign is the Connectome, an interactive network that visually organizes information and allows users to explore related topics and discover new areas of interest. Each Foundation program now has a dedicated page where visitors can access resources such as the latest Future Trends Forum reports, Akademia calls, and the Venture Capital program for startups. Additionally, the Foundation’s social media presence will reflect this fresh approach with more engaging, visually appealing content designed to foster greater interaction with followers. Users are encouraged to explore the new website and connect with the Foundation’s community across Facebook, Instagram, LinkedIn, and Twitter.
More intuitive, more attractive and more innovative: Fundación Innovación Bankinter launches its website with a great commitment to a completely renewed user experience.
To share the new Foundation´s vision, we have developed a profound redesign of the website to make it more accessible, attractive and, ultimately, a better representative of the values transmitted by the Foundation.
During the new Website´s development, we have been different objectives, such as making it a reference point of contact not only with users but also with the most specialized public, both experts and entrepreneurs and students who participate and collaborate in the different actions carried out by the Foundation.
To achieve this, it has been essential to carry out a work of adaptation to the needs of each of these profiles and offer them solutions that really add value to their user experience.
Within this design, a much more organic, we integrate a clear and fluid distribution of information and content, which are displayed in a related way in each of the programs.
The inclusion of a Connectome, a network that allows you to browse and explore the different topics and find other areas of interest, thus expanding the possibilities for any user who wants to make a query. It is one of the most attractive elements of this new page, since it not only shows the information in a much more organized and totally visual way, but also allows to detect topics related to each subject.
Each program has its own page, from which users can discover all the possibilities they offer: from the latest Future Trends Forum´s report to the new calls of Akademia, through the Venture Capital program of Startups, to mention just a few.
This change will also be visible in the Foundation’s social networks, where the contents will be much more attractive, with an innovative design and according to this new vision and with a conversational approach that generates greater engagement with its followers.
We invite you to browse our new website and join the #FIBK community on Facebook, Instagram, LinkedIn and/or Twitter.